Looking for some new marketing ideas? Check out this list of mini campaigns, tips & strategies to build your idea bank!
A – Allocate 20 minutes each day to researching industry trends.
B – Be consistent with your brand.
C – Contact complimentary businesses to suggest cross promotion & collaboration.
D – Develop an elevator pitch and practice it daily.
E – Engage the support of a qualified marketing & design professional.
F – Follow up promptly after networking events or meetings with a personalised card or email.
G – Give a free trial or sample to a portion of your target audience.
H – Host an event or information seminar.
I – Incentive offers for referrals or repeat business.
J – Join a local community or networking group.
K – Keep in regular contact with existing and previous customers.
L – Like and connect with local & complimentary businesses on social media.
M – Monitor the competitive landscape.
N – Never under estimate the importance of customer service & sales.
O – Organise a webinar.
P – Plan your marketing activity at least three months in advance.
Q – Quality collateral will always create good first impressions.
R – Referrals are gold. Give them where deserved & treat the ones you receive with love and respect.
S – Speak at local networking and educational events.
T – Train yourself and your team in new skills regularly.
U – Use the correct social media channels to reach your target audience.
V – Vehicle signage is relatively inexpensive for the exposure it provides.
W – Websites are more than a landing page. Invest time and resource to keeping it up to date with new and relevant content.
X – Xcite (we know this is cheating!) and delight your customers. Send a thank you card or gift.
Y – You can always find five minutes to reply to an important email or make that follow up phone call.
Z – Zero in on the needs of your target market by conducting consumer research or implementing a net promoter score.