Brand Strategy & Design Refresh

Brand strategy and design refresh, including a naming deck for the Accommodation Association of Australia (AAOA). This project included research and brand strategy to re-launch the AAOA service offering with a core focus on nine key service pillars and the PaTH program. The adult employment pathway was renamed to Train2Earn as part of the strategic element of the project. We then did a complete brand design refresh of all critical materials for both digital and print. Highlights included the square icon device that can be used collectively and segmented for each service pillar.