Simply put, your online presence is one of the most important ‘judgement’ tools potential clients use when evaluating your business. Websites, blogs, electronic direct mail and search engine marketing need to form a considerable portion of your marketing strategy.
The best way to tackle digital involves a good mix of targeting, integration, good looks and unique content.
When done well your digital communications can become your most important client retention tool. The key as always is consistency and good planning. Lets get digital:
- Email marketing (campaign and template design)
- Website creation (strategy, content, design and build)
- Blogs and general web content
- Search engine marketing
- Online promotions and campaigns